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LED Digital Signage Guidelines

Shenzhen Lights Technology Co.,Ltd | Updated: Oct 29, 2015

Here are 10 guidelines to follow that will help you keep you outdoor led signs content fresh and current:


Plan the content and messages you will display before deployment.

Think about your target audience.

Determine your message and call to action.

Prepare and organize your content in advance.

Consider accessibility when designing your way finding content.

Optimize visuals, but don't let images take too much space.

Get your audience to act on your message.

Experiment with content to see which messages increase dwell time.

Schedule content to be displayed at certain times throughout the day.

Play or rotate different content based on the time of the day and day of the week.

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