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Trend OF Rental display market is more robust NOW

Shenzhen Lights Technology Co.,Ltd | Updated: May 11, 2016

 LED display manufacturing companies want to expand their market share, and promote the development of leasing industry, need to start from both markets and products. Follow the market trends, and take the direction of the product, in order to let go of the more robust rental market.


In recent years by the impact of national austerity, to the LED rental market is not a small impact, reducing the cost of large-scale activities or budget, the market competition is heating up, lessors price war, so that income has shrunk dramatically, and even some companies operational problems . Tier cities is relatively better price protection, the second and third tier cities due to the lessors smaller, weaker, in order to be able to undertake more activities to take irrational pricing strategies. Market downturn, lessors in purchasing a new screen naturally slowed down, holding hovering on the sidelines.


A few years ago Rental LED screen is still an emerging market, less competition, lessors can quickly recover the investment costs and generate substantial benefits, so the price is not particularly sensitive. But in recent years, LED screen rental market has become so widely, from a variety of performing arts activities stage, wedding, exhibitions, conferences, rehearsal exercises can see the LED screen rental market is hot, rental business investment is rapidly heating up the heat, soon entered a fierce competition in the market, the same size LED rental prices dropped significantly, from more than a thousand per square to three or four hundred per square. Lessors intense competition, coupled with more large-scale LED manufacturers to compete in this market, the degree of competition and general LED display screen lease substantially similar, while at present there are some small manufacturers to enter the market, because there is no brand and scale advantages, can only achieve the purpose of selling low-cost squeeze the market by reducing the material specifications, but because of the importance LED rental display quality requirements, we believe that these manufacturers in this market will not go too far.


In addition to changes in the market, LED display manufacturers and rental lease rental display manufacturers also need to pay attention to the requirements of the product itself.


Compared to conventional displays, rental LED screen is the main difference is that it needs to move often, repeated removal and installation, so the higher requirements for products, simply understood as "beautiful appearance, lightweight, portable installation, stable and reliable quality" so the product shape design, structural design, material selection were all exquisite.


Future LED rental display products will be toward smaller spacing, more lightweight and convenient development. Since Taiwan and the mainland chip technology matures, LED material and LED display prices dropped substantially, with people increasingly high demand for visual effects, all these years LED Rental Display specifications quickly turn P5, P4, and P3.


Overall, the market application space rental LED screen is still very worth the wait, austerity is mainly for past extravagance, especially in public funds spending, but the LED screen lease is "functional product", brings new after a visual feast, can show creativity and culture activities, we believe that over time, we return to a rational understanding of the policy, LED rental market will return to a conventional hot situations.

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